221 W. Main Street, Morrison, IL      815- 772- 3757


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    Target Industries


    The Western Whiteside area has historically been based almost exclusively on agriculture and manufacturing activities. Although the agricultural sector remains a primary source of economic output, it has declined as a significant employer as technological advancements and consolidation of farming operations have made it more capital intensive. The economic transformation of the U.S. and global manufacturing sector has led to the closure or reduction of several manufacturing operations in the region.

     

    Even as some of the local economic mainstays have faded, other sectors such as healthcare, education, and business services have provided new job opportunities. The manufacturing sector, while still employing nearly a quarter of the workforce, has declined significantly in the past decade. At the same time education, healthcare, and social services have grown rapidly and are projected to exceed the manufacturing sector by 2015.

     

    The transportation and warehousing, and utilities sector is another group that, currently small in employment, has grown rapidly in the past decade as logistics and distribution companies have taken advantage of the region’s road, rail, and river connections.

     

    Whiteside County maintained high employment concentrations in the Electrical Equipment, Appliance, Component Manufacturing, and Fabricated Metal Products Manufacturing sectors during from 2002-2009. To a lesser extent, Educational Services, General Merchandise Stores, and Nursing and Residential Care Facilities also remained high employment concentrations. The strong presences of these industries suggest that they are especially well-suited to the area in terms of market access and/or business cost conditions and may be desirable recruitment or expansion prospects.

     

    Source:Assessing Economic Opportunities in Western Whiteside County

     

    Major Employers in Morrison

    Business Type of Business

    # of employees

    Whiteside County County Government

    300

    Morrison Community Hospital Medical Services

    176

    Morrison Unit District 6 Education

    158

    Climco Coils Ignitions Coils

    100

    Vegter Steel Steel Fabrication

    46

    Superwash, Inc. Carwash, Corp. Office

    30

    The City Rebar Steel Construction

    22

       

     

    Source: Department of Commerce and Community Affairs

     

    Retail Sales and “Pull Factors”

     

    Retail Sales (2010)

    Income-Adjusted Pull Factor

    Store Group

    Number

    % of Total Sales

    Total Retail Sales

    $67,775,117

    100.0

    0.39

     Gasoline Stations Stores

    $17,868,615

    26.4

    0.82

     General Merchandise Stores

    $11,838,655

    17.5

    0.59

     Food Services and Drinking Places

    $13,022,440

    19.2

    0.46

     Sporting Goods Stores

    $587,818

    0.9

    0.33

     Food and Beverage Stores

    $9,464,259

    14.0

    0.32

     Building Materials and Garden Stores

    $1,778,631

    2.6

    0.31

     Health and Personal Care Stores

    $1,901,260

    2.8

    0.30

     Non-Store Retailers

    $2,863,759

    4.2

    0.27

     Furniture and Home Furnishings Stores

    $1,230,758

    1.8

    0.27

     Miscellaneous Retail Stores

    $679,374

    1.0

    0.26

     Motor Vehicles and Parts Dealers

    $6,209,802

    9.2

    0.19

     Clothing and Accessories Stores

    $247,268

    0.4

    0.04

     Electrical and Appliances Stores

    $82,577

    0.1

    0.02

    Sources: ESRI Business Analyst Online, Retail MarketPlace Profile, 2010. Example: Pull factor of .50 indicates that half the sales for that category are going to establishments outside the area.

    Retail Surplus/Leakage by Store Group

     

    Retail Sales (2010)

     

     

     

    Potential

    (Demand)

    Actual

    (Supply)

     

    Surplus/Leakage

    Factor

    Store Group

    Retail Gap

    Total Retail Sales

    $198,787,879

    $67,775,117

    $131,012,762

    49.1

     Clothing and Accessories Stores

    $8,068,342

    $247,268

    $7,821,074

    94.1

     Electrical and Appliances Stores

    $2,356,398

    $82,577

    $2,273,821

    93.2

     Non-Store Retailers

    $21,703,243

    $2,863,759

    $18,839,484

    76.7

     Motor Vehicles and Parts Dealers

    $38,978,290

    $6,209,802

    $32,768,488

    72.5

     Building Materials and Garden Stores

    $7,010,530

    $1,778,631

    $5,231,899

    59.5

     Food and Beverage Stores

    $30,133,487

    $9,464,259

    $20,669,228

    52.2

     Furniture and Home Furnishings Stores

    $3,724,082

    $1,203,758

    $2,493,324

    50.3

     Miscellaneous Retail Stores

    $1,693,347

    $679,374

    $1,013,973

    42.7

     Food Services and Drinking Places

    $27,713,086

    $13,022,440

    $14,690,646

    36.1

     Health and Personal Care Stores

    $4,015,076

    $1,901,260

    $2,113,816

    35.7

     General Merchandise Stores

    $20,163,386

    $11,838,655

    $8,324,731

    26.0

     Gasoline Stations Stores

    $32,517,349

    $17,868,516

    $14,648,833

    29.1

     Sporting Goods Stores

    $711,263

    $587,818

    $123,445

    9.5

    Sources: ESRI Business Analyst Online, Retail MarketPlace Profile, 2011. Closer to 100 means sales expectations are being met within Western Whiteside.

    Location Quotients

    Whiteside County, Illinois NAICS Industry Classification Location Quotient
    2002 2007 2009
    332 – Fabricated Metal Products Manufacturing 6.3 6.5 7.2
    333 – Machinery Manufacturing 2.4 1.5 1.8
    334 – Computer and Electronic Product Manufacturing 0.9 1.6 1.3
    335 – Electrical Equipment, Appliance, and Component Manufacturing 8.6 15.7 18.8
    441 – Motor Vehicle and Parts Dealers 1.1 1.2 1.3
    445 – Food and Beverage Stores 0.9 1.3 1.2
    447 – Gasoline Service Stations 1.2 1.5 1.1
    452 – General Merchandise Stores 2.0 2.5 2.8
    484 – Truck Transportation 0.9 1.3 1.2
    611 – Educational Services 3.7 4.0 3.7
    622 – Hospitals 1.0 1.2 1.2
    623 – Nursing and Residential Care Facilities 2.1 2.2 2.2
    811 – Repair and Maintenance Services 1.6 1.4 1.5
    Source: U.S. Census Bureau, Quarterly Workforce Indicators (QWI), Q1 2002, Q1 2007, Q1 2009. Note: The Location Quotient (LQ) is a ratio that allows an area’s distribution of employment by industry to be compared to a reference or base area’s distribution. In this table, the distribution of employment in Whiteside County is compared to the U.S. national data. Location Quotients greater than one indicates a higher local concentration and a likelihood of exports from the county. A ratio of less than one may suggest goods or services are being imported into Whiteside County